Marketing Manager. OVG

Ohio Valley Goodwill is searching for a dynamic Marketing Manager to join our team. This role will collaborate closely with the Head of Missions to advance our organization's programs, outreach initiatives, and internal communications. We're seeking a candidate with a strong blend of marketing expertise, creativity, and a passion for social impact. The Marketing Manager will play a pivotal role in driving awareness, engagement, and support for the various missions and programs of Ohio Valley Goodwill.

Ohio Valley Goodwill is searching for a dynamic Marketing Manager to join our team. This role will collaborate closely with the Head of Missions to advance our organization's programs, outreach initiatives, and internal communications. We're seeking a candidate with a strong blend of marketing expertise, creativity, and a passion for social impact. The Marketing Manager will play a pivotal role in driving awareness, engagement, and support for the various missions and programs of Ohio Valley Goodwill.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies that align with the missions and objectives of Ohio Valley Goodwill.
• Collaborate with the Head of Missions to understand program goals and effectively communicate them to external agencies, partners, and stakeholders.
• Create and manage marketing campaigns to promote Goodwill's programs, events, and initiatives to external audiences and partner organizations.
• Drive digital marketing efforts, including social media campaigns, email marketing, and website content management, to enhance outreach and engagement.
• Work closely with internal teams to develop marketing materials, including brochures, presentations, and newsletters, that effectively communicate Goodwill's impact and services.
• Cultivate relationships with community agencies, businesses, and media outlets to enhance visibility and support for Goodwill's initiatives.
• Monitor and analyze marketing performance metrics to assess effectiveness and optimize strategies for maximum impact.
• Lead internal communications efforts to ensure employees are informed and engaged with Goodwill's missions and achievements.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field; Master's degree preferred.
• Proven experience (5+ years) in marketing, preferably in a nonprofit or social impact organization.
• Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills, including copywriting and content creation.
• Proficiency in digital marketing platforms and tools, such as social media management, email marketing, and web analytics.
• Demonstrated success in developing and implementing marketing strategies that drive engagement and support for organizational goals.
• Creative thinker with a strategic mindset and a passion for making a positive impact in the community.

Additional Information:

• This position reports to the VP of Marketing and works collaboratively with cross-functional teams within Ohio Valley Goodwill.
• The role may involve occasional travel within the Ohio Valley region for meetings, events, and community engagements.
• Ohio Valley Goodwill offers competitive compensation and benefits packages, along with opportunities for professional development and growth.