Cincinnati Nature Center is looking for a Marketing Manager who wants to come to work and have fun! This position is responsible for the strategic marketing efforts for the organization. This includes oversight of a talented marketing team responsible for publications, social media, PR, all organization collateral, including fundraising support, website, audience segmentation and graphic design. This is a full-time position with 30 days of PTO per year and full health and life benefits (medical, dental, vision, life, short-term and long-term disability). The Nature Center is open sun-up to sun-down, 364 days a year. This position may need to attend events at night or on weekends as business needs dictate. Days and hours are flexible.
Successful candidates will have strong communication skills, are highly organized, and will enjoy working collaboratively.
Job Description
General Information
Position Title: Marketing Manager
Supervisor: Director of Development & Marketing
Department: Development & Marketing
Classification: Salary/Exempt
Category: Regular, FT 40 hour work week
Schedule: Monday through Friday, weekends as needed
Revision: October 2023
Purpose:
The Marketing Manager is responsible for strategic oversight of all Nature Center’s marketing efforts. The position oversees development and implementation of support materials and services for marketing, communications, social media and public relations while coordinating at tactical levels with other departments within the organization. Ensure consistent brand standards. Collaborate with CNC staff to execute all activities with the highest standards for safety, customer service, and in keeping with CNC Mission, Values, and Principles.
Direct reports: Digital Marketing Coordinator, Graphic Designer, Marketing Co-Ops/Interns
Essential Job Responsibilities:
Marketing (40%):
Create, implement and measure the success of a comprehensive marketing, communications and public relations program which will enhance the Nature Center’s image and position within the region to both members and visitors (conduct an awareness campaign)
Using data driven methodologies to measure results and evaluate initiatives that will increase sales/donations/membership/visits for events and programs
Oversee a strong and consistent brand across a wide range of materials and marketing channels while meeting internal customer’s needs.
Partner with membership department to identify and continuously evaluate member segments to receive Nature Center marketing information which will encourage engagement, education and motivation to become involved with the organization
Conduct relevant marketing research, gather analytic data, and monitor current marketing trends which can help determine the organization’s marketing strategies and assist other departments in planning and program implementation
Source and Manage external vendors as needed
Communications & Public Relations (40%):
Collaborate across departments to facilitate external communications and materials including printed materials (quarterly magazine, brochures, stationery, etc.) and electronic communications (Constant Contact emails, blogs, social media posts, etc.)
Coordinate media interest for the Nature Center and ensure regular contact with target media and appropriate response to media requests
Planning/Budgeting (20%):
Develop short-term and long-term plans and budgets for marketing/communications/public relations, monitor progress, and evaluate performance
Ensure that evaluation systems are in place related to goals and objectives and report progress to the Director of Development and Marketing
Keep informed of developments in the fields of marketing, communications and public relations, and use this information to help the organization operate with initiative and innovation
These job responsibilities represent only the essential and most significant duties of the position. This job description does not exclude other work assignments, directives and responsibilities not mentioned herein.
Education and Competencies:
Bachelor’s degree or higher
Minimum of 5 years direct experience in marketing, communications, and public relations
Minimum of 2 years management experience with supervision of direct reports
Communication:
Excellent written and oral communication skills
Flexible and open to new ideas and input
Confident and comfortable working with inter-departmental teams
Excellent editorial skills and commitment to driving quality in digital products from all staff
Qualifications:
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
Collaborative working style and creative problem-solving capabilities
Strong organizational skills, especially in planning and project management, and attention to detail
Budget management experience
Strong customer service skills
A sense of humor, creativity and an entrepreneurial spirit
General interest in nature and the environment
Must pass a background check and remain current on First Aid/CPR certifications
Computer Skills:
Proficient in Word, Power Point, Excel and other related software
Experience with all forms of social media, fluid in basic webpage design and terminology
Experience with Adobe platform a plus
Comfortable learning new platforms and digital systems and translating info to less knowledgeable staff
Work Environment:
The work is performed on-site, indoors, in an office environment and outdoors in the nature preserve
Local travel may be required. Some travel to regional conferences may be required. When a Nature Center vehicle is not available, the rental of a vehicle or use of personal vehicle (reimbursed at IRS recommended rate) may be needed for Cincinnati Nature Center business
Physical Demands:
This position requires the following physical activities: pushing, pulling, climbing, bending, stooping, kneeling, twisting, reaching, sitting, standing, walking, lifting, finger dexterity, grasping, repetitive motions, talking, hearing and visual acuity.
