Marketing & Sales Manager

To increase public awareness for the Pyramid Hill Sculpture Park and its programs by identifying and pursuing innovative opportunities to market The Park. To serve as The Park’s media relations contact. To act as The Park’s in-house graphic designer and social media manager for general marketing, promotional, and fundraising materials. Develop marketing and sales strategies for The Park’s facilities and rental program.

Reports to:   Development Director

Supervisory responsibilities:  Volunteers and Contract personnel

Status:  Full-time, exempt

Position summary

To increase public awareness for the Pyramid Hill Sculpture Park and its programs by identifying and pursuing innovative opportunities to market The Park. To serve as The Park’s media relations contact. To act as The Park’s in-house graphic designer and social media manager for general marketing, promotional, and fundraising materials. Develop marketing and sales strategies for The Park’s facilities and rental program.

Primary responsibilities

Creative Design of Publications and Park-wide communications

• Provide design services and oversight for design and printing of marketing materials, including but not limited to the annual report, newsletters, general and membership brochures, rack cards, and special event publications. Plan content and prepare copy as needed, and obtain visuals as needed.
• Maintain communications with staff on design and production of temporary exhibition and collection-based publications, including but not limited to catalogs, invitations, gallery guides, online information, and banners to ensure coherent identity for each exhibition and efficient use of vendors’ services. Maintain communications with staff on design and production of education-related collateral materials.
• Maintain a comprehensive understanding of The Park’s communications. Enforce The Park’s graphic standards and assist in refining them.

Advertising

• Refine and maintain The Park’s marketing plan and create targeted plans for each major program or special event.
• Script, design, and provide oversight for design and production of advertisements, including but not limited to print media, billboards, radio, television, and internet.
• Work with other staff to ensure that temporary and permanent signage needs are met (sponsors, temporary regulations, wayfinding, hours, etc.).
• Coordinate photography and/or video production for exhibition and special event advertising as needed.
• Maintain and/or secure key advertising venues (businesses, schools, street banners, etc.).

Media and public relations

• Create and distribute press releases as requested by senior leadership.
• Maintain up-to-date media and VIP contact databases.
• Serve as point person for all social media related marketing
• Ensure consistency of information across all communication platforms
• Oversee event calendar distribution and accuracy
• Serve as back-up media spokesperson and participate in problem-solving for public relations issues.

Website and internet

• Serve as primary contact for maintenance and updating of The Park’s website and its social media accounts, including assessing the need for updates, license renewals, and updating the online calendar.
• Track, maintain, and report on Google analytics and SEO information.

Sales

• Work with staff to develop marketing and sales collateral materials and business plans to market the rental opportunities at The Park.
• Research marketing opportunities for rental information dissemination.
• Represent The Park, as needed and/or with other staff, for outside sales presentations/conferences/expos.

Secondary responsibilities

• Provide event support, especially for Pyramid Hill Signature Events and other key fundraisers. Take advantage of opportunities to promote The Park at others’ community events.
• Collaborate with other staff to create and distribute e-newsletter for members, and key friends of the museum.
• Assist the Development Director in the preparation of budgets, and manage to board-approved annual budgets.
• Maintain archive of publications and advertising produced, as well as a photo-archive of museum activities.
• Cross-departmental IT troubleshooting.
• Other duties as assigned.

Minimum skills and qualifications

• Bachelor’s degree or related experience.
• Graphic design skills a must; skill in In-Design, Adobe design and image management programs required.
• Excellent written communication with detail on accuracy and oral communication skills a must.
• Strong skills with social media platforms and familiarity with trends.
• Familiarity with Southwest Ohio market preferred.
• Excellent organizational, project management, and multi-tasking skills; self-starter.
• Two years’ experience in marketing, public relations, or related field preferred.
• Familiarity with Wix, Hootsuite, and/or Bloomerang (donor database management system) preferred.
• A desire to work with people; an ability to be diplomatic.