Marketing & Communications Specialist, ArtWorks

The Marketing & Communications Specialist will play an important role in shaping and executing marketing and communication strategies to drive brand awareness, support donor engagement and recruitment efforts to foster diverse community participation. This role will oversee all digital channels, including social media, email marketing, and website management. The coordinator will monitor and analyze campaign performance, identify opportunities for improvement, and provide actionable insights. They will create and deliver compelling content, coordinate with cross-functional internal teams, and external vendors, and stay up to date with industry trends and best practices. This role will support special events (including dedications, openings and fundraising events), as well as design collateral, and help support overall marketing efforts. The ideal candidate will have a strong understanding of digital marketing concepts, excellent communication skills, and a passion for driving results.

ArtWorks is an equal opportunity employer and is strongly committed to building and retaining a diverse team. We believe in creating an inclusive workplace which harnesses each voice to collectively advance ArtWorks’ mission. We strongly encourage applications from people of color, persons with disabilities, LGBTQ+ individuals and other marginalized applicants.

Job Title: Marketing & Communications Specialist

Salary:  $38,000 –$48,000

Job Type: Full-time, Exempt

Location: ArtWorks Administrative Office, 2429 Gilbert Avenue, Cincinnati, OH 45206

Reports to: Senior Director, Marketing & Communications

Start date: ASAP

Job Description

The Marketing & Communications Specialist will play an important role in shaping and executing marketing and communication strategies to drive brand awareness, support donor engagement and recruitment efforts to foster diverse community participation. This role will oversee all digital channels, including social media, email marketing, and website management. The coordinator will monitor and analyze campaign performance, identify opportunities for improvement, and provide actionable insights. They will create and deliver compelling content, coordinate with cross-functional internal teams, and external vendors, and stay up to date with industry trends and best practices. This role will support special events (including dedications, openings and fundraising events), as well as design collateral, and help support overall marketing efforts. The ideal candidate will have a strong understanding of digital marketing concepts, excellent communication skills, and a passion for driving results.

Key Responsibilities:

Social Media coordination (40% of time)

• Engage all areas of the organization through monthly content committee meetings. Using information about organizational priorities, create a content calendar and schedule for social media posts
• Develop and implement social media strategies to grow followers, boost engagement, and drive traffic to the company's digital platforms
• Create and curate compelling social media content, including posts, images, videos, and infographics
• Monitor social media platforms and respond to comments, messages, and mentions
• Track key performance metrics of social media posts and campaigns, such as engagement, reach, click-through rates and conversions

Newsletter/Email coordination (25% of time)

• Collaborate with Senior Director of Marketing & Communications to create and send engaging monthly newsletters
• Support organizational email needs including recruitment outreach, event invitations, donor solicitations and other communications
• Plan, create, and execute email marketing campaigns to key audience segments and ensure effective delivery
• Analyze open rates, click-through rates, and conversion rates. Continuously optimize campaigns based on data
• Maintain and grow the email subscriber list, ensuring compliance with data protection regulations (e.g., GDPR)

Website coordination (20% of time)

• Work with Senior Director of Marketing & Communications to transition to a new, redesigned website
• Ensure the ArtWorks website is up to date, visually appealing, and user-friendly
• Regularly review and update content, images, and videos to provide a better user experience
• Develop and publish engaging and informative content for the website, including blog posts, articles, landing pages, and events
• Optimize content for search engines (SEO) to improve organic traffic and search rankings
• Monitor website performance using analytics tools (e.g., Google Analytics) to track metrics such as traffic, bounce rate, conversion rates, and user behavior

Marketing: general support and event coordination (15% of time)

• Support promotion and logistics for events Help organize details to create a program agenda that includes speeches, presentations, testimonials, or performances that align with the dedication event's purpose
• Coordinate with speakers, presenters, or performers to ensure their contributions are aligned with the event's goals and messaging
• Coordinate with designers to support visually appealing collateral, including signage
• Other duties as assigned

Qualifications and experiences:

• Commitment to ArtWorks’ mission, vision, values, culture and Diversity, Equity, Inclusion, Accessibility & Belonging Plan
• Preference is a bachelor’s degree in a relevant field (Marketing, Communications, Arts Management, Nonprofit Management) or equivalent job experience.
• Minimum 2 years of experience in digital marketing/communications
• Strong understanding of digital marketing concepts, strategies, and best practices across various channels
• Skilled in social media management, creating compelling content across different digital platforms that result in strong community engagement
• Proficient in using analytics tools (e.g., Google Analytics, Sprout Social) to track, analyze, and interpret key marketing metrics
• Experience with email marketing tools and strategies, including creating effective email campaigns, managing subscriber lists, and email performance metrics
• Strong organizational and project management skills to handle multiple campaigns, prioritize tasks, meet deadlines, and coordinate with cross-functional teams
• Ability to think creatively and develop innovative digital marketing strategies and campaigns
• Driver’s license and personal transportation
• Must be willing to work outside of normal business hours when needed

Skills and abilities:

• Understanding and displaying communication ethics, including using language, media, journalism, and creating relationships guided by morals and values
• Builds effective relationships through excellent interpersonal and communication skills, with the ability to engage and influence a diverse range of stakeholders.
• Collaborates by building internal and community partnerships with shared objectives
• Excellent verbal and written communication skills to effectively communicate with team members, stakeholders, and external partners
• Champions diversity that recognizes the value of different perspectives and cultures
• Embraces changes by adapting approach and demeanor to match the shifting demands of different situations
• Is resourceful in securing and deploying resources effectively and efficiently, including giving direction to manage outside vendors
• Plans and aligns work to meet commitments aligned with organizational and department goals
• Communicates effectively in a variety of communication modes – groups, 1-1 and virtual
• Exercises discretion and good judgment in sensitive situations and with confidential information
• Experience with various technologies, able to troubleshoot and research as issues arise
• Proficient in Microsoft Office products as well as Adobe Creative Cloud, Sprout Social, Constant Contact, Dropbox and WordPress
• Ability to manage time well, particularly while managing priorities
• Adhere to ethical behavior and business practices

Apply Here with cover letter, resume and references.