Development Marketing & Communications Specialist

We have an immediate opening for a full-time Marketing and Communications Specialist.  This position will provide support to all of the Development department’s fundraising campaigns, special events, stewardship, marketing and awareness efforts.  Target audiences include current donors, new prospective donors, volunteers and corporate partners, among others.

This position will be responsible for planning, organizing and executing fundraising and external communications. This person is also responsible for the planning and execution of a wide variety of print and digital marketing tactics to advance fundraising initiatives and the organization’s mission. Our ideal candidate will participate in creating new, effective and measurable channels for fundraising & marketing communications for development efforts.

Successful candidates will embrace the mission and ideals that Stepping Stones has been working towards since 1963.  We offer a variety of educational and recreational program opportunities for children, teens and adults with disabilities.  It is our mission to help those individuals find pathways to independence that improve their lives and enable them to be more fully participating members of the community.

Specific Responsibilities:

• Work closely with the Director of Development to develop annual marketing plan for development website communications.
• Measure long-range marketing objectives for development efforts in consultation with the Director of Development.
• Build collaborative partnerships that will allow for seamless collaboration between fundraising, programming and external partners.
• Manage and Maintain the Stepping Stones website as it relates to Development efforts.
  • Conceptualize, design and implement coding of agency web pages and navigation, specifically for: special events, online giving, planned giving, and access to other agency resources, such as photo gallery & calendar.
  • Design, maintain and develop any content and graphic material for any necessary new or modifications to development related web pages.
  • Maintain accurate information across all agency web pages, including: special event, ways to give, planned giving, & online giving.
  • Develop and manage agency online forms app and create new forms as needed for special events.
• Develop and manage the social media presence
  • Maintain social media presence to accentuate development-related posts and promote web traffic to website and other social media platforms as requested.
  • Make use of social media analytics to measure progress in development goals and adapt reported information to improve social media strategy.
• Develop integrated communication plan and materials for bi-annual fundraising campaigns.
• Design and publish collateral materials for print mailing campaigns.
• Design and develop customized online giving pages for fundraising campaigns.
• Develop engaging digital marketing materials to support and build engagement for fundraising campaigns. (I.e. email marketing, web postings, social media, and video content or other emerging collateral.)
• Develop and measure campaign results to adapt strategy for optimal performance.
• Edit and produce video collateral for Development and special events (i.e. Pre-special event videos, "campership videos, program features to support appeals and other campaigns, etc.)
• Develop and publish a variety of print and electronic communication materials including two occurrences each year that printed newsletters are mailed to supporters.
• Develop and design brochures, flyers, postcards, invitations and other materials as needed 
• Maintain the photo library used for the above objectives (edit, label & post)
• Develop and manage e-mail communications through Constant Contact and manage key fundraising lists such as donors, event attendees, etc.
• Create and publish standardized surveys for the Development department and each special event.
• Assist with the planning and communication for the organization's third-party events.

Deliverables:

• Develop annual marketing and communications plan for Development department.
• Establish and measure long-term marketing goals for the department.
• Manage, design and maintain web pages for development across the agency website.
• Develop and publish biannual print and bimonthly e-newsletters to steward agency donors, supporters and event attendees.
• Implement integrated communication plan for fundraising campaigns such as the bi-annual appeals, Giving Tuesday and other Stepping Stones initatives or third-party events as needed.
• Develop multi-channel marketing communications for development, special events and fundraising campaigns (brochures, email communications, bi-annual appeal materials, videos, flyers, infographics, etc.)
• Develop a strong, consistent social media presence across multiple platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn)
• Utilize analytical tools and publish end-of-year reports on social media and web traffic progress relating to development goals.
• Execute surveys for special events and development, as needed, and publish reports on survey findings.

Preferred Qualifications:

• Bachelor’s degree preferred, ideally in marketing, communications, Public Relations, or related field.
• Knowledgeable about graphic design and ability to frequently create new pieces that will appeal to various stakeholders
• Talented writer with experience crafting and editing pieces that are clear and concise and that will make emotional connections for the reader.
• Video editing and photography experience
• Experience with e-marketing tools and systems
• Excellent organizational and time management skills
• Strong familiarity with social media
• Knowledge of Adobe software, WordPress, Constant Contact and Canva
• Experience with Raiser’s Edge is helpful

Compensation and Benefits:

• Stepping Stones offers a competitive salary, pursuant to experience
• Excellent benefits package including generous paid leave, comprehensive health benefits including medical, dental and vision, 403 (b) retirement plan, tuition reimbursement and more.
• Preferably a full-time position, approximately 40 hours/week, with occasional evening and weekend support required.  However, we are willing to accept applications from those looking for less than 40 hours/week. Please be specific when applying.
• Note: this is an in-office position.